PRmoment.comPRmoment GLOBAL

The rise of earned media in the face of the diminishing returns of advertising

Date: Wed 5th December 2018
Location: The Forest Room, The Hospital Club, London
Organiser: PRmoment Events
Cost: Free

Hear experts discuss how Digital PR has changed the measurement landscape for communicators

Due to high demand, we have to limit the number of tickets per organisation to three.

 
6.00pm Registration, canapes and informal networking  
6.15pm Chairpersons introduction
Ben Smith, Founder, PRmoment
6.20pm

The challenges of creating a uniform Digital PR metric
Johna Burke, Global Managing Director, AMEC



 
6.30pm

How to show the business value of your PR
Tom Buttle, Managing Director, Chameleon

  • If you want PR to create business impact, you need to ask the right questions
  • Understanding your competitors: competitor insight and behaviour analysis
  • Understanding the difficulties of outcome measurement
  • How better data insight will improve your public relations


 
6.55pm

Understanding the authority of your Digital PR
Gerard McNamara, VP, EMEA, Trendkite

  • Why marketing is diminishing in authority
  • Why earned media is the most trusted media
  • How can PR fit in an integrated marketing campaign
  • The CMO perspective: Understanding which channels are working
7.20pm

The increasing contribution of Digital PR: a comparison to the decreasing returns of digital advertising
Laura Price, Director of Digital Communications, Centrica

  • The trace-ability of digital PR
  • The impact of digital PR on Centrica’s lead generation
  • Why PR metrics can now rival marketing metrics
  • How better track-ability of digital is increasing the Centrica’s PR budget
7.45pm

Drinks, canapes and informal networking

 
8.40pm

Close of event

 

In partnership with:

This event is part of measurement month

 

This event is worth 15 points
towards the PRCA CPD

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