PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The mindset of the modern communicator

Location: Waggener Edstrom, Tower House, Fourth Floor, 10 Southampton St, London WC2E 7HA
Organiser: PRmoment
Price: FREE

Why attend:

Communications has changed, therefore the skills and the mindset needed to be a successful communicator have changed. This event examines why courage and risk taking have become vital attributes for modern communicators

For the full speaker program, please see below.

Due to high demand, we have to limit the number of tickets per organisation to three.

Please note this seminar is for in house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

The address for this seminar is: Waggener Edstrom, Tower House, Fourth Floor, 10 Southampton St, London WC2E 7HA.

If you have problems booking this conference, or require further information, please call on 01962 860974 or email Our offices are open 9am to 5.30pm Monday to Friday.


6.00pm Registration and informal networking  
6.15pm Chairpersons Introduction – Ben Smith, Founder, PRmoment

Why PR people must take risks
Harry Dromey, Head of Mischief, Paddy Power

  • What is the business case to take risks with your communications
  • What are the benefits of taking risks in your PR
  • The risk/reward decision: making that judgment call
  • Why a self-deprecation approach works for Paddy Power
  • The best examples of courageous communications from Paddy Power
6.50pm The mind-set to succeed in modern communications
Marcus Sorour, General Manager - United Kingdom, Waggener Edstrom
  • Why modern communicators must adapt their mind-set to gain audience engagement
  • Why a courageous, risk taking approach is important brand communications
  • The role of experimental marketing in modern communications
  • Why you must understand your audience engagement behaviour
7.20pm The Panel: Has the mind-set to be a good communicator changed?

Gareth Mead, Head of Communications, EMEA, Uber

Harry Dromey, Head of Mischief, Paddy Power

Nick Woods, Deputy General Manager UK, Head of Consumer & Creative Director EMEA, Waggener Edstrom


7.55pm Closing remarks by Ben Smith, Founder, PRmoment
8.00pm Informal networking, drinks and canapes and will be served
9.00pm Close of seminar

This event is produced in partnership with Waggener EdstromNeither PRmoment nor Waggener Edstrom UK will share delegate details with any other third parties.