Ketchum, Bankside 3, 90 Southwark St, London SE1 0SW
Organiser:
PRmoment Events
Price:
£185 +VAT
Why attend:
Advances
in Google’s algorithm have fundamentally changed the rules of SEO.
Earned media coverage is now one of the top Google ranking factors. This
event will identify what PR people need to do to maximise the SEO
impact of their work
Agenda:
8.35am
Registration, canapes and informal networking
9.05am
What does good PR SEO look like when it is applied? Lexi Mills, managing partner, Shift6
Why earned media and links are so important to your SEO performance
What does the future of PR SEO look like?
Why your integration between PR and SEO is critical
9.30am
How PR & Search teams can help each other Laura Crimmons, founder, Silverthorn
Understanding the fundamentals of SEO for PR
What PR and Search teams can learn from each other
Understanding keywords and their relevance to PR for SEO
Understanding the different roles within search
When to use of CPC (cost per click) as part of your PR strategy
10.05am
The impact of PR on search ranking Rich Leigh, founder, Radioactive PR
How to get SEO-conscious clients relevant links from high authority sites
The impact of PR on SEO
Why SEO performance is the key deliverable for Radioactive’s clients
The 3 pillars of good SEO
10.30am
Networking break
10.55am
Google Analytics: Using Google Search Console to improve your PR and SEO performance Andrew Bruce Smith, director, Esherman
Why you must connect your Google Analytics to Google Search Console
What Google Search Console does
How to use Google Search Console to understand your keywords
Through keyword analysis understand what content drives to your website
How to understand the potential of keywords - which ones will drive more traffic to your site
How to join the dots between your keywords and your website user’s behaviour
How to create automated tracking reports
11.30am
How Vodafone use Google Data Studio to create content based on data trends Nick Wilsdon, search product owner Vodafone Group
Why Google Data Studio is a game changer for marketers
How data can be used to make content decisions throughout your business
How Vodafone has integrated its information flows
How Vodafone has connected its PR, SEO, Content and Customer Services functions through Google’s Data Studio
How to increase the level of data sharing between agencies and clients
12.00pm
Post Linkgate: Giving Journalists an incentive to link Rebecca Brown, content director, Builtvisible
How to create captivating campaigns that encourage links
What research you need to do to understand whether your campaign will build links
Why it’s getting harder to get links
How you can take the mystery out of how many links you need and from which sites to improve your ranking
12.30pm
What skills you need to add to your PR team to thrive at SEO Jim Hawker, CEO, Threepipe
12.45pm
Case study: Racing Post and the impact of earned media on online performance David Fraser, founder, Ready 10
Why PR and earned media is providing an SEO solution to publishers
What campaigns work for one of the biggest names in UK publishing
What measurable impact earned media is having on their SEO
1.10pm
Chairpersons closing remarks
Close of conference
The PRmoment Promise: Unlike many other conferences in the PR, communications and marketing space, here at PRmoment we believe that if you buy a ticket to an event, you should be hearing from someone who is speaking because they are experts, not because they have paid for a speaking slot.
Just so that you know, none of our speakers at this event have been paid to be there, they are all presenting because our editorial team has identified them as experts in the SEO and search space.
This event is worth 15 points towards the PRCA CPD.
