PRmoment Leaders PA Mediapoint PRCA

The intersection of PR and SEO

Location: Ketchum, Bankside 3, 90 Southwark St, London SE1 0SW
Organiser: PRmoment Events
Price: £185 +VAT

Why attend:

Advances in Google’s algorithm have fundamentally changed the rules of SEO. Earned media coverage is now one of the top Google ranking factors. This event will identify what PR people need to do to maximise the SEO impact of their work


Registration, canapes and informal networking



What does good PR SEO look like when it is applied?
Lexi Mills, managing partner, Shift6

  • Why earned media and links are so important to your SEO performance
  • What does the future of PR SEO look like?
  • Why your integration between PR and SEO is critical


How PR & Search teams can help each other
Laura Crimmons, founder, Silverthorn

  • Understanding the fundamentals of SEO for PR
  • What PR and Search teams can learn from each other
  • Understanding keywords and their relevance to PR for SEO
  • Understanding the different roles within search
  • When to use of CPC (cost per click) as part of your PR strategy


 The impact of PR on search ranking
Rich Leigh, founder, Radioactive PR

  • How to get SEO-conscious clients relevant links from high authority sites
  • The impact of PR on SEO
  • Why SEO performance is the key deliverable for Radioactive’s clients
  • The 3 pillars of good SEO


Networking break


Google Analytics: Using Google Search Console to improve your PR and SEO performance
Andrew Bruce Smith, director, Esherman

  • Why you must connect your Google Analytics to Google Search Console
  • What Google Search Console does
  • How to use Google Search Console to understand your keywords
  • Through keyword analysis understand what content drives to your website
  • How to understand the potential of keywords - which ones will drive more traffic to your site
  • How to join the dots between your keywords and your website user’s behaviour
  • How to create automated tracking reports


How Vodafone use Google Data Studio to create content based on data trends
Nick Wilsdon, search product owner Vodafone Group

  • Why Google Data Studio is a game changer for marketers
  • How data can be used to make content decisions throughout your business
  • How Vodafone has integrated its information flows
  • How Vodafone has connected its PR, SEO, Content and Customer Services functions through Google’s Data Studio
  • How to increase the level of data sharing between agencies and clients


Post Linkgate: Giving Journalists an incentive to link
Rebecca Brown, content director, Builtvisible

  • How to create captivating campaigns that encourage links
  • What research you need to do to understand whether your campaign will build links
  • Why it’s getting harder to get links
  • How you can take the mystery out of how many links you need and from which sites to improve your ranking


What skills you need to add to your PR team to thrive at SEO
Jim Hawker, CEO, Threepipe



Case study: Racing Post and the impact of earned media on online performance
David Fraser, founder, Ready 10

  • Why PR and earned media is providing an SEO solution to publishers
  • What campaigns work for one of the biggest names in UK publishing
  • What measurable impact earned media is having on their SEO



Chairpersons closing remarks


Close of conference


The PRmoment Promise: Unlike many other conferences in the PR, communications and marketing space, here at PRmoment we believe that if you buy a ticket to an event, you should be hearing from someone who is speaking because they are experts, not because they have paid for a speaking slot.

Just so that you know, none of our speakers at this event have been paid to be there, they are all presenting because our editorial team has identified them as experts in the SEO and search space.

This event is worth 15 points towards the PRCA CPD.