Why Attend: This event examines what type of communications impact on sales and the increasing links between sales teams and the PR and communications team
If you want to have a read of some recent testimonials of PRmoment events, click here.
This is the third in a series of events that we're running as part of the Meltwater Comms Collective series
Agenda:
4.00 pm
Intro and Welcome Wesley Mathew, Head of Marketing UK & India, Meltwater
4.05 pm
How relevant PR insights can positively change sales perception Darshna Kamani, EMEA Communications Director, Barracuda Networks
Building a comms measurement strategy for your organisation
Understanding what sales really care about when it comes to measurement
How having the right metrics in place can elevate the perception of PR
Communicating your value
Is it all about the measurement? Does awareness and reputation still matter?
PR, Sales and Marketing – working as an integrated team
4.25 pm
Understanding PR's role in the attribution model Tom Buttle, CEO & co-owner, Chameleon
How PR can help drive sales through an integrated offer
Why you must understand PRs role in your business/your client's value chain
How PR can help develop and deliver a more powerful sales message
Why the reality of most attribution models is not reflected in how they are applied
4.45 pm
Why PR is no better or worse at measuring its impact on sales than anyone else Howard Jones, External Communications Lead, Vodafone UK
The challenges of attribution modeling in a multi channel campaign
Why PR and marketing should avoid competing with each other for budget
Understanding the difference between your brand activity and your demand activity
There is now a genre of media that talk about the best deals, these do impact sales
5.10 pm
Thanks and wrap up by Ben Smith, founder, PRmoment
5.15 pm
Close of event
Thanks to Meltwater for partnering with us for this event
