PRmoment Leaders PRCA PA Mediapoint PA Assignments PRmoment Awards Winners North ESG & Sustainability Awards 2024 PRmoment Masterclass: Agency Growth Forum

The impact of effective communications on sales

Location: Virtual Event, via On24 virtual event software
Organiser: PRmoment Events
Price: Free

Why Attend: This event examines what type of communications impact on sales and the increasing links between sales teams and the PR and communications team

If you want to have a read of some recent testimonials of PRmoment events, click here.

This is the third in a series of events that we're running as part of the Meltwater Comms Collective series


4.00 pm

Intro and Welcome
Wesley Mathew, Head of Marketing UK & India, Meltwater


4.05 pm

How relevant PR insights can positively change sales perception
Darshna Kamani, EMEA Communications Director, Barracuda Networks

  • Building a comms measurement strategy for your organisation
  • Understanding what sales really care about when it comes to measurement
  • How having the right metrics in place can elevate the perception of PR
  • Communicating your value
  • Is it all about the measurement? Does awareness and reputation still matter?
  • PR, Sales and Marketing – working as an integrated team

4.25 pm

Understanding PR's role in the attribution model
Tom Buttle, CEO & co-owner, Chameleon

  • How PR can help drive sales through an integrated offer
  • Why you must understand PRs role in your business/your client's value chain
  • How PR can help develop and deliver a more powerful sales message
  • Why the reality of most attribution models is not reflected in how they are applied


4.45 pm

Why PR is no better or worse at measuring its impact on sales than anyone else
Howard Jones, External Communications Lead, Vodafone UK

  • The challenges of attribution modeling in a multi channel campaign
  • Why PR and marketing should avoid competing with each other for budget
  • Understanding the difference between your brand activity and your demand activity
  • There is now a genre of media that talk about the best deals, these do impact sales

5.10 pm

Thanks and wrap up by Ben Smith, founder, PRmoment

5.15 pm

Close of event


Thanks to Meltwater for partnering with us for this event