The Future of PR Analytics 2019
|Date:||Thu 28th February 2019|
|Location:||Ketchum, 90 Southwark St, London SE1 0SW|
|Cost:||Early-bird: £150 + vat Normal: £185 + vat|
Background: Here are three stand out trends for PR Analytics in 2019:
1. For about the last 5 years various firms have been attempting to develop the AI infrastructure to enable sufficiently accurate automated media data analysis. Until recently these solutions claimed a 90% accuracy rate - so 1 in 10 data points were wrong. In short the technology was not ‘Board’ ready.
But in 2018 the tech caught up and many of these providers claim 98% accuracy - so the PR Analytics game has suddenly changed. The speed and increased data sets that automation allow you, are matched by the accuracy.
2. There is the long discussed blurring of the lines between marketing disciplines - creating the need to integrate your data across marketing channels. PR need not see itself as being data deficient any longer. Digital PR has changed all of that.
3. No one clicks on adverts anymore. They probably never did but they definitely don’t now. Earned media now plays a vital role in the sales and marketing function of all forward thinking businesses. So if you’re not investing in your PR analytics - you are missing an opportunity to increase your budget.
These themes, from an agency and in-house perspective, will be discussed at “The Future of PR Analytics 2019’.
Why attend: Hear the latest on how data is being used in modern communications
|8.30am||Registration, coffee, croissants, fruit and informal networking|
What KPIs Comms Directors are using by channel - survey results
Understanding your organisation's measurement journey
Has AI measurement arrived?
Putting data at the heart of a PR firm
IBM's measurement journey: A discussion with Lucy Linthwaite, External Media Relations Leader UK and Ireland, IBM and Ben Smith, founder, PRmoment
Why H&K Strategies partnered with Brandwatch to build Sherlock
What analytics do comms directors want from their PR and communications agency?
Ben Smith, Founder PRmoment
How the UK government measures the impact of its communications
Chairpersons closing remarks
A light buffet lunch.
|2.00pm||Close of event|
This event is worth 15 points
towards the PRCA CPD