PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The content consumption habits of UK consumers

Location: Virtual Event
Organiser: PRmoment
Price: Free to attend

Why Attend:  A better understanding of the media consumption habits of UK consumers will help you plan your PR campaigns more effectively. This event will tell you how the best planners in public relations go about their work.

This is the fourth in a series of events that we're running as part of the Meltwater Comms Collective series

How it works: This virtual event is free to attend. You'll be sent a link to the event 24 hours before the event starts via Eventbrite.


4.00 pm

Intro and Welcome
Chairperson introduction, Ben Smith, founder PRmoment


4.05 pm

A social media insight tools guide
Perri Robinson, Enterprise Marketing Manager, Europe, Middle East, India and Africa, Meltwater

4.25 pm

A Media Consumption Report for the UK
James Turner, founder & CEO, delineate

4.45 pm

How to plan a modern, integrated PR campaign
Adam Mack, strategic communications consultant, Plannability

  • The planning journey: interpreting the brief, benchmarking your KPIs, understanding your data to extracting the insight
  • What is the skill set required for a planner
  • Why a collaborative planning approach is needed in PR

5.05 pm

How UK consumers trust of media channels changed during the pandemic
Louise Turner, head of Edelman Intelligence UK & Ireland, Edelman

5.25 pm

A Planners Panel: Is planning now the most important element of public relations?

Themes to be discussed:

  • Which tools work best
  • The difference between PR planning and Ad planning
  • How important is the relationship between the planner and the creative
  • Measurement: How to tie your KPIs and benchmarking into the AMEC framework

- Daniella Graham, senior strategist, Mischief
- Nathan Kemp, head of creative and planning, Grayling
- Kristian Hoareau Foged, independent insight analyst and strategic communications consultant

5.50 pm

Close of event


Thanks to Meltwater for partnering with us for this event