The challenges and opportunities for brands on Facebook

Why attend: Learn why Facebook remains the go-to social platform to reach your target audience at scale. At this event, you’ll hear about the 3 streams of Facebook for business: Ads, comms and customer care.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.

Please note you don't need a Paypal account to purchase your ticket(s) - when the Paypal window opens below just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.

All delegates will be sent a password protected recording of the event and the speaker slides post the event

Agenda:

4.00 pm	Intro and Welcome Chairperson introduction, Ben Smith, founder PRmoment
4.05 pm	Content curation on Facebook: What works, what doesn’t Adam Clyne, CEO, Coolr What type of content makes a successful paid campaign Why PR people must think of themselves as content creators on Facebook 3 quick-fire case studies of campaigns that worked
4.30 pm	How to build a paid campaign on Facebook to reach an audience at scale Katie Buckett, co-founder, OneFifty Consultancy Getting started on Facebook advertising Insights with Facebook audiences Why Google Search and Facebook Ads are efficient platforms for SMEs
4.55pm	Why Facebook Groups have become so important Candace Kuss, creative brand strategist and co-chair of the PRCA Digital Group How to build a successful Facebook Group Why you can manage a community on Facebook Groups, something you cannot do on Twitter, Instagram or Tik Tok. How to build a customer care function on Facebook
5.30 pm	Facebook and Zuck’s growing problem pile Sarah Ogden, head of corporate brand communications, 3 Monkeys Zeno Does Facebook’s size mean it will need to be regulated? Why Facebook is facing a backlash both from brands and from the public Why charity groups are starting to boycott Facebook
5.55 pm	Close of event