PRmoment Leaders PA Mediapoint PRCA

The Attributes of Authenticity Defined

When:
Location: Cohn and Wolfe, 7-12 Tavistock Square, Lynton House, London, WC1H 9LT
Organiser: PRmoment events
Price: 100 capacity, for in house people only, free to attend
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Agenda:

5.30pm Registration, drinks and informal networking
6.00pm Chairpersons introduction, Ben Smith
6.05pm

Launch of The UK’s Authentic 20
Andrew Escott, Global Practice Leader, Corporate, Cohn and Wolfe

  • The top 100 most authentic brands in the world
  • Diagnosing the attributes of authentic brands
  • How brands can improve their rankings
  • Answering whether successful brands have more in common with each other than with their different industry sectors
  • How brands can handle cynicism
6.30pm

The importance of authenticity in building an employer brand
Mark Di-Toro, Corporate Communications – Europe, Glassdoor Global

  • Why authenticity is heavily linked to transparency
  • The authenticity gap: the difference between what companies say about themselves and what their employees say about them
  • How to build an employer brand: 5 things brands must do
7.00pm

The comms route to building an authentic brand
Howard Jones, Senior PR Manager, EE

  • What authentic means for EE
  • From zero to authentic: Launching a brand, and managing a legacy
  • Consistency - the key to being authentic to 25 million customers 
  • How to retain an authentic brand in changing times
7.30pm

Chair persons closing remarks

 

7.35pm Informal networking, canapés and drinks