PRmoment Leaders PA Mediapoint PRCA

The Attributes of Authenticity Defined

Location: Cohn and Wolfe, 7-12 Tavistock Square, Lynton House, London, WC1H 9LT
Organiser: PRmoment events
Price: 100 capacity, for in house people only, free to attend
Powered by Eventbrite


5.30pm Registration, drinks and informal networking
6.00pm Chairpersons introduction, Ben Smith

Launch of The UK’s Authentic 20
Andrew Escott, Global Practice Leader, Corporate, Cohn and Wolfe

  • The top 100 most authentic brands in the world
  • Diagnosing the attributes of authentic brands
  • How brands can improve their rankings
  • Answering whether successful brands have more in common with each other than with their different industry sectors
  • How brands can handle cynicism

The importance of authenticity in building an employer brand
Mark Di-Toro, Corporate Communications – Europe, Glassdoor Global

  • Why authenticity is heavily linked to transparency
  • The authenticity gap: the difference between what companies say about themselves and what their employees say about them
  • How to build an employer brand: 5 things brands must do

The comms route to building an authentic brand
Howard Jones, Senior PR Manager, EE

  • What authentic means for EE
  • From zero to authentic: Launching a brand, and managing a legacy
  • Consistency - the key to being authentic to 25 million customers 
  • How to retain an authentic brand in changing times

Chair persons closing remarks


7.35pm Informal networking, canapés and drinks