The Attributes of Authenticity Defined

Name: PRmoment.com
Price range: $

When:	18th May 2016, 5:22PM
Location:	Cohn and Wolfe, 7-12 Tavistock Square, Lynton House, London, WC1H 9LT
Organiser:	PRmoment events
Price:	100 capacity, for in house people only, free to attend

Agenda:

5.30pm	Registration, drinks and informal networking
6.00pm	Chairpersons introduction, Ben Smith
6.05pm	Launch of The UK’s Authentic 20 Andrew Escott, Global Practice Leader, Corporate, Cohn and Wolfe The top 100 most authentic brands in the world Diagnosing the attributes of authentic brands How brands can improve their rankings Answering whether successful brands have more in common with each other than with their different industry sectors How brands can handle cynicism
6.30pm	The importance of authenticity in building an employer brand *Mark Di-Toro, Corporate Communications – Europe, Glassdoor Global* Why authenticity is heavily linked to transparency The authenticity gap: the difference between what companies say about themselves and what their employees say about them How to build an employer brand: 5 things brands must do
7.00pm	The comms route to building an authentic brand Howard Jones, Senior PR Manager, EE What authentic means for EE From zero to authentic: Launching a brand, and managing a legacy Consistency - the key to being authentic to 25 million customers How to retain an authentic brand in changing times
7.30pm	Chair persons closing remarks
7.35pm	Informal networking, canapés and drinks