5.30pm |
Registration, drinks and informal networking |
|
6.00pm |
Chairpersons introduction, Ben Smith |
|
6.05pm |
Launch of The UK’s Authentic 20
Andrew Escott, Global Practice Leader, Corporate, Cohn and Wolfe
-
The top 100 most authentic brands in the world
-
Diagnosing the attributes of authentic brands
-
How brands can improve their rankings
-
Answering whether successful brands have more in common with each other than with their different industry sectors
-
How brands can handle cynicism
|
|
6.30pm |
The importance of authenticity in building an employer brand
Mark Di-Toro, Corporate Communications – Europe, Glassdoor Global
-
Why authenticity is heavily linked to transparency
-
The authenticity gap: the difference between what companies say about themselves and what their employees say about them
-
How to build an employer brand: 5 things brands must do
|
|
7.00pm |
The comms route to building an authentic brand
Howard Jones, Senior PR Manager, EE
-
What authentic means for EE
-
From zero to authentic: Launching a brand, and managing a legacy
-
Consistency - the key to being authentic to 25 million customers
-
How to retain an authentic brand in changing times
|
|
7.30pm |
Chair persons closing remarks
|
|
7.35pm |
Informal networking, canapés and drinks |
|
|
|
|