PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Revealed: People’s Media Consumption Habits

Location: Online
Organiser: PRmoment Events
Price: Free

Why attend: At this webinar we’ll be revealing post COVID data on the media consumption habits of UK consumers. Latest research from Kantar will give insight into which demographics are using which channels.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on Hopin.

Please note all attendees will be sent a recording of the presentations after the event.

Please note we will share the delegate details for this event with Kantar, who we are putting this event on in partnership with.


4.00 pm

Intro and Welcome
Ben Smith, founder, PRmoment


4.05 pm

Mind the Gap: The gap between perceived and actual media consumption in the UK

Anna Salter, evaluation director, Kantar

  • Post- COVID news and media consumption trends
  • How hype around some channels overstates reality
  • Which are the most important media channels for different demographics?
  • An analysis of the dominance of TV news as a trusted channel during COVID
  • Understanding the data behind the trends
  • How the distribution of consumer trust is split between channels

4.25 pm

Panel: Understanding consumption habits in an interconnected media ecosystem

Luke Bigwood, head of brand, communications & public affairs, Good Energy
Hannah West, EMEA communications, Oracle
Lucy Reynolds, director of communications, CSR and sustainability, Boots
Anna Salter, evaluation director, Kantar


  • Reflections on the report from in-house communications directors
  • Is there a data deficit at the heart of public relations best practice?
  • Understanding the complex interaction between news brands and social media news aggregators.
  • How to find the balance between noise, tactics and strategy
  • Are public relations practitioners drowning in data, with insufficient insight?

5.00 pm

Close of event


Thanks to Kantar for partnering with us for this event

This event is worth 20 points
towards the PRCA CPD