Why attend: COVID has changed how organisations use public relations. The skill set required to be a successful communication professional has always evolved but the pace of that evolution has quickened in the past year. This event examines those changes and asks how PR professionals can future proof their careers.
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.
Please note all attendees will be sent a recording of the presentations.
Agenda:
4.00 pm
Intro and Welcome Wesley Mathew, head of marketing, EMEA South, Meltwater
4.05 pm
Research Results: Pre COVID and Post COVID: The Changing Skill Requirements of PR Teams Imogen Osborne, MD, The Pulse Business
What does the future of the communications workplace look like?
How will commuting habits change Post-Covid?
Which skills and attributes, are the most important for senior communicators when hiring post-Covid?
How do desired post-Covid skill sets compare to pre-Covid skill sets?
What will be the most important PR skills in the future?
What did PR learn from the pandemic?
4.30 pm
Panel: Has COVID re-defined the role of public relations for business?
Panel themes:
Is PR more in demand than ever within organisations?
Has COVID increased the importance of PR as a brand protector?
How do you advise your execs on the difference between a PR problem and a business problem with PR implications?
How has the media landscape changed since the start of the COVID lockdowns?
Internal comms has become more important than ever - but how have internal communications changed in the last year or so?
What difficulties do predict in communicating to a hybrid workforce?
Has COVID meant that organisations have awoken to the increased importance of their culture and their values?
Creative people don't like structure - but do they need it?
Has COVID changed the skills make up of PR teams?
Doyel Maitra, group communications director, Hachette UK Chris Talago, director PR/Comms, Amazon Web Services EMEA Jane Fordham, head of people and culture, Hanbury Strategy
Panel Chair: Ben Smith, founder, PRmoment
5.05 pm
Close of event
This event is worth 20 points towards the PRCA CPD
Thanks to Meltwater for partnering with us for this event
