Why attend: Hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.
How it works: Please
register via Hopin below. You can add the event details to your
calendar once you’ve bought your ticket via Hopin, which will include
the link to the session. We’ll also email you an order confirmation.
All delegates will be sent a password-protected recording of the event.
Agenda:
4.00 pm
Chairperson’s intro Ben Smith, founder, PRmoment
4.05 pm
Has AI changed the PR measurement game? Richard Bagnall, co managing partner, Carma
The latest AI trends in PR measurement and what you need to know about them
Putting data at the heart of your communications - from planning, to responding, to measurement and justification!
The role of AI in PR measurement today
The speed versus accuracy measurement paradox explained.
4.30 pm
How to measure the outputs and outcomes of your PR campaigns across multiple channels Maya Koleva, head of research and insight, Commetric
A tutorial on how to set up your multi-channel PR campaign to measure the inputs, outputs and outcomes.
5.00 pm
What is the agency's role in the client, data provider and agency Measurement Triangle? Andy West, managing consultant, West of Center
Have agencies embraced the data opportunity?
How are agencies commercialising the data?
How do you integrate your tool suite into your client suite?
What skills, tools and investments are required to build a robust measurement product
5.30 pm
Understanding the impact of human values on human behaviour and the implications for communications Pablo Lozano, senior strategist, BCW Global
Can values provide the key for communicators struggling to navigate complexity, anticipate change, and build relationships with audiences?/li>
An introduction to Professor Shalom H. Schwartz’s Theory of Basic Human Values that guides all human behaviour
Why our values are a ' persistent truth ' in a world of change and uncertainty.’/li>
How do values vary with geography and across generations, and what are the values gaps?
What are the seven Values Archetypes?
6.05 pm
Close of the show!
This event is worth 20 points towards the PRCA CPD
