Learn how to measure the outcomes of your public relations, evaluate your social media and understand the impact of your commmunications on your company's objectives
If you want to have a read of some recent testimonials of PRmoment events, click here.
Registration, coffee, croissants, fruit and informal networking
8.55am
Chairpersons introduction Ben Smith, Founder PRmoment.com
9.05am
How communicators can demonstrate the impact of their work Alex Aiken, Executive Director for Government Communications
9.35am
How IBM have developed an AI sentiment analysis program to measure its communications Lucy Linthwaite, External Relations Leader, IBM UK and Ireland
How AI has enabled better reading of natural language to discover trends and patterns in sentiment
How cognitive technology has increased the breadth, accuracy and speed of results
How IBM use the information to tailor communications and make more data driven decisions
10.05am
Measurement that’s fit for the future Richard Bagnall, CEO, PRIME Research UK and Chairman, AMEC
Understanding the integrated KPIs that are relevant for your business
How to develop a measurement process
The great analysis tool explosion and what it means for the inexperienced buyer
10.35am
Networking coffee break
11.05am
PR is as measurable as any other form of marketing Dave Stevens, Marketing Director, British Land
Marketing has owned up to its measurement problem, now public relations must follow
Why PR needs to adopt B2B marketing measurement techniques
How PR must move away from measuring fictional eyeballs to measuring sentiment and calls to action
How British Land uses focus groups to measure the impact of its PR campaigns
11.35pm
Understanding Measurement and Influence patterns: The Agency, the client and the measurement
providers Who does what? Who's responsible for what? What does each party need from each other and who’s in charge? Anne-Sophie Pereira De Sa, EMEA Customer Success Manager, Sysomos Marcus Gault, Managing Director, Kantar Media Reputation Intelligence Ben Levine, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn Claire Foster, Deputy Head of News, Direct Line Group
12.15pm
Case Study: How SAS has developed an integrated measurement process Rachel Lockwood, Marketing Director, SAS
Linking measurement metrics to the business plan
Understanding your customer proposition for the next 2 years and linking this to your communications plan, communications objectives and KPIs
Understanding your demand forecasting and the impact of your communication channels
Breaking down KPIs by channel but retaining a holistic view
Building a linear tracking infrastructure across numerous channels and touch points
Understanding the impact of engagement metrics and intent data on sales
12.55pm
Close of conference
Buffet Lunch and informal networking
This event is worth 20 points
towards the PRCA CPD
If you want to have a read of some recent testimonials of PRmoment events, click here..jpg)
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This event is worth 20 points