Why attend?: Learn how to measure the outcome of your PR and evaluate the impact of social media
Who?: For the full speaker program, please scroll down beneath the form below. If you have problems booking this conference, or require further information, please email firstname.lastname@example.org. Our offices are open 9am to 5.30pm Monday to Friday.
Where?: The address for this seminar is: Instinctif, 65 Gresham Street, London, EC2V 7NQ
Please see the full programme below.
Is measuring the impact of PR more difficult than the measurement of marketing?
Consumers don’t hear communications in silos, so don’t measure communications in silos
Understand your impact on sales, that is the best measurement
Progress report: Is the measurement of PR improving?
Quick fire presentations and panel:
5 mins on: How PR agencies can use a measurement framework for their clients
5 mins on: A reality check: Can you accurately measure the quality of corporate counsel?
5 mins on: What the client wants: What Direct Line Group wants from their measurement
5 mins on: Have measurement capabilities improved
5 mins on: Are PR people interested in measurement yet?
To be clear, we’ve deliberately chosen panellists who do not currently work together
Followed by an audience Q&A
Top tips on How to Use AMEC’s Social Media Measurement Framework
How better evaluation has increased the effectiveness of government communications
How O2 use social analytics
Chair summing up
|Close of conference