PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

PR Analytics 2022: What is the measurement priority? Speed or accuracy and can you have both?

Location: Online
Organiser: PRmoment Events
Price: £45 + VAT

Why attend: Hear from experts on the latest techniques, tools, ideas and case studies about how to use data in modern communications.

How it works: Please register via Eventbrite using the button below. You'll be sent the login details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the session post event.

Please note, this webinar is hosted on Hopin.

You don't need a Paypal account to purchase your ticket(s). When the Paypal window opens below, just fill out your contact details and then on the next page you can fill out your credit card payment details. So Paypal is the payment gateway but you don't have to pay from a Paypal account.


3.20 pm

Intro and Welcome
Ben Smith, founder, PRmoment


3.25 pm

An analysis of the media performance of the main vaccine manufacturers during the pandemic and how this influenced the global take-up of the vaccine by region

Richard Bagnall, chairman of AMEC and CEO, Europe and the Americas and co-managing partner of CARMA

  • A measurement case study of one of the most important communications campaigns of our time

  • A global case study with data from 12 countries

  • The importance of measuring what matters most to your stakeholder

3.50 pm

How to aggregate your analytics
Jonny Bentwood, head of analytics, Golin

  • Don’t rely on one source: Why single solutions are not a solution

  • Understanding your audience: The mix of listening, influencer, search and clickstream data you’ll need

  • The use of data in a modern PR team

  • Understanding the impact of communication mistakes - in the real world and on real lives

4.10 pm

The intersection of technology, behavioral science and analytics
Alison Spray, managing director, Data + Analytics, Hill+Knowlton Strategies

  • Why we need to change how communicators see the world

  • Moving from backwards-looking data to forward-looking data

  • Understanding the role of communications in creating behaviour change

  • Techniques to measure behaviour change

4.35 pm

The PR Analytics Tool & Skills Guide
Kristian Foged, founder, Simply Thought

  • A whistle-stop tour of the tools and skills you need in your PR tool kit

4.55 pm

How many people actually read your media coverage?
Andrew Bruce Smith, founder, Escherman

  • How to understand the impact of your media coverage

  • Why whole site vanity metrics will break your measurement processes

  • How to source credible digital media coverage numbers

  • How to model the impact of your long-tail media coverage

5.20 pmCase study: The implementation of the UK Government’s Evaluation Framework 2.0

Claire Pimm, director, National Resilience Communications, Cabinet Office

5.45 pm

Close of event


This event is worth 20 points
towards the PRCA CPD