Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar is part of our series of events for in-house communicators only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!
Registration and informal networking
Chairpersons introduction Ben Smith, Founder, PRmoment
Airbnb: Creating a visual brand identity through shareable content Holly Clarke, EMEA Marketing Manager, Airbnb
How the founders’ interest in design and photography is reflected in the marketing values of Airbnb
Why an earthy, free-spirited approach is taken to Instagram content
Why do Airbnb do BIG stunts?
The different approaches to their demand side and supply side audiences
Why Airbnb project on Instagram and engage on Twitter
The Rise of the Millennial Traveller Karl Webster, Head of Travel & Leisure, Diffusion
How Lonely Planet use social channels to engage with millennials Seb Neylan, Director, Online Marketing, Lonely Planet
Content strategy: Why millennials must be entertained
How Lonely Planet have used Periscope to engage their audience e.g.: Periscope from New York
Why the integration on Periscope and Twitter is vital for Periscope as a channel
Creating different videos for different channels: Periscope vrs YouTube Vrs Instagram
Understanding the potential of snapchat for brands wanting to communicate with a younger audience
Engaging the influence points in your customer’s travel buying process Rax Lakhani, Social Media Consultant, Diffusion
Engaging influencers through conversation
Ensuring the right tone of voice for your organisation
Creating customer advocates through content before, during and after the holiday
The impact of social content on website traffic, brand awareness and bookings
The role of paid for content in guaranteeing reach amongst your targeted audience
Expedia’s millennial travel research Luis Fernandes, Research and Consumer Insights Director, Expedia
Millennial travel trends across eight markets
Why do Millennials invest in travel?
What inspires millennials?
What expectations do millennials have of travel brands?
Why millennials are continuously looking for travel inspiration for their bucket list
Panel on: Communicating with Millennials
Seb Neylan, Director, Online Marketing, Lonely Planet Rax Lakhani, Social Media Consultant, Diffusion Luis Fernandes, Research and Consumer Insights Director, Expedia Karl Webster, Head of Travel & Leisure, Diffusion
Chairpersons closing remarks
Informal networking, drinks and canapes and will be served.
Close of seminar
This event is produced in partnership with Diffusion PR. Neither PRmoment nor Diffusion PR will share delegate details with any other third parties.
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