PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

How the Travel Sector is targeting Millennials

Location: First floor, The Hospital Club, 24, Endell Street, London, WC2H 9HQ
Organiser: PRmoment events
Price: Free for in house communicators
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Please see the full programme below.

Due to high demand, we have to limit the number of tickets per organisation to three. Please note this seminar is part of our series of events for in-house communicators only.  If agency delegates register I'm afraid we will have to cancel your ticket - sorry!



Registration and informal networking


Chairpersons introduction Ben Smith, Founder, PRmoment


Airbnb: Creating a visual brand identity through shareable content
Holly Clarke, EMEA Marketing Manager, Airbnb

  • How the founders’ interest in design and photography is reflected in the marketing values of Airbnb
  • Why an earthy, free-spirited approach is taken to Instagram content
  • Why do Airbnb do BIG stunts?
  • The different approaches to their demand side and supply side audiences
  • Why Airbnb project on Instagram and engage on Twitter

The Rise of the Millennial Traveller
Karl Webster, Head of Travel & Leisure, Diffusion


How Lonely Planet use social channels to engage with millennials
Seb Neylan, Director, Online Marketing, Lonely Planet

Content strategy: Why millennials must be entertained

  • How Lonely Planet have used Periscope to engage their audience e.g.: Periscope from New York
  • Why the integration on Periscope and Twitter is vital for Periscope as a channel
  • Creating different videos for different channels: Periscope vrs YouTube Vrs Instagram
  • Understanding the potential of snapchat for brands wanting to communicate with a younger audience

Engaging the influence points in your customer’s travel buying process
Rax Lakhani, Social Media Consultant, Diffusion

  • Engaging influencers through conversation
  • Ensuring the right tone of voice for your organisation
  • Creating customer advocates through content before, during and after the holiday
  • The impact of social content on website traffic, brand awareness and bookings
  • The role of paid for content in guaranteeing reach amongst your targeted audience

Expedia’s millennial travel research
Luis Fernandes, Research and Consumer Insights Director, Expedia

  • Millennial travel trends across eight markets
  • Why do Millennials invest in travel?
  • What inspires millennials?
  • What expectations do millennials have of travel brands?
  • Why millennials are continuously looking for travel inspiration for their bucket list

Panel on: Communicating with Millennials

Seb Neylan, Director, Online Marketing, Lonely Planet
Rax Lakhani, Social Media Consultant, Diffusion
Luis Fernandes, Research and Consumer Insights Director, Expedia
Karl Webster, Head of Travel & Leisure, Diffusion

8.00pm Chairpersons closing remarks
8.05pm Informal networking, drinks and canapes and will be served.
8.40pm Close of seminar

This event is produced in partnership with Diffusion PR. Neither PRmoment nor Diffusion PR will share delegate details with any other third parties.