PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Hacks Versus Flacks 2.0

Location: Microsoft offices, Cardinal Place 80-100 Victoria Street London SW1E 5JL
Organiser: PRmoment and Pragmatist
Price: Free event

This Debate will explore: How the relationship between PR folks and journos has changed, how social media has been a huge difference to this relationship, the impact of the 24/7 news cycle and how journos cope with their publisher's insatiable appetite for content

For the full speaker program, please see below.
Due to high demand, we have to limit the number of tickets per organisation to three.

The address for this seminar is: Microsoft offices, Cardinal Place, 80-100 Victoria Street, London. SW1E 5JL.

If you have problems booking this conference, or require further information, please call on 01962 860974 or email Our offices are open 9am to 5.30pm Monday to Friday.


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5.30pm Registration and informal networking
6:00pm Chairpersons Introduction – Ben Smith, Founder, PRmoment

Intros from each on the panel

Kevin O'Sullivan, TV columnist, Sunday Mirror
Daniel Sanderson, News Editor, Mail Online
Sean Ball, Marketing Executive, Pragmatist
Daney Parker, Editor, PRmoment
Graham Goodkind, CEO, Frank PR
Mark Borkowski, CEO,
Kristina Eriksson, Head of Media Relations, The FT

The Debate will explore these types of issues:

  • How the relationship between PR folks and journos has changed
  • How social media has changed this relationship
  • The impact of the 24/7 news cycle
  • How journos cope with their publishers' sometimes insatiable appetite for content
  • The challenge that journalists have of balancing the need for story clicks versus the need for quality
  • What do PRs get wrong/right
  • What do journos get wrong/right
  • The future – where are we headed?

7.10pm Closing remarks by Ben Smith, Founder, PRmoment

7:15pm Informal networking, drinks and canapes and will be served
8:15pm Close of seminar

This event is produced in partnership with Pragmatist. Neither PRmoment nor Pragmatist will share delegate details with any other third parties. Pragmatist is a new CRM tool that enables PRs to manage relationships with journalists and clients more effectively. For more information please visit or contact Sean Ball on 0191 500 9100 or