PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Future proofing in-house PR teams

Location: London
Organiser: PRmoment
Price: FREE
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This event is produced in partnership with 3 Monkeys PR

For the full speaker program, please see below.

Please note this seminar is for in-house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

Conference Location:
3 Monkeys PR, 127 Charing Cross Rd, London, WC2H 0EW

Due to high demand, we have to limit the number of tickets per organisation to three.


8.30am Registration, drinks and informal networking
8.55am Chairperson's Introduction
Ben Smith, Founder, PRmoment

Why in-house PR teams must become fluent in the language of business
Stephen Doherty, Managing Director, Head of Corporate Communications, Barclays

  • Why corporate communications professionals must become experts in their business sector
  • Why the measurement of outcomes is vital for board level recognition
  • The increasing need for corporations to be culturally proactive and how in-house PR teams can help create the habit
  • From senior stakeholder management to social media awareness – the essential skills for today’s in-house PR teams

Making the best use of the resources you have is an imperative
Tom Barton, Head of UK Communications, Capgemini

  • Why being a media relations specialist is no longer enough
  • In-house PR functions must now understand data and analytics like never before – you must be able to demonstrate your contribution to the business robustly
  • Why social media expertise must be part of a PR person’s remit
  • How in-house communications functions today have more internal and external stakeholders than ever before
  • Why high performing generalists have the potential to earn lots of money!
  • Why creativity and the ability to write are still the most vital skills

PR 2020 research results: The Future Structure and Skill Sets of In-House PR Teams
Christine Jewell, Managing Director, 3 Monkeys PR

  • How have the outputs of in-house PR teams changed?
  • Which departments do PR and communications teams connect with most regularly?
  • What are the skills that make up in-house teams today?
  • Will the size of in-house teams increase or contract?
  • What personality types are most useful in in-house teams?

Panel debate: The future proofing of in-house PR teams

Topics to discuss:

  • Why do PR teams struggle to talk the language of business?
  • How to structure content creation capability internally
  • How to manage your agency
  • The resource question: How to deal with multiple stakeholders across multiple markets?
  • How to match reactive communications with pro-active brand messaging


Tom Barton, Head of UK Communications, Capgemini

Dee Cotgrove, Director of Communications, The Met Office

Angie Moxham, Chief Executive, 3 Monkeys PR


Chairperson's closing remarks
Ben Smith, Founder, PRmoment

11.00am Close of conference