Due to high demand, we have to limit the number of tickets per organisation to three.
Agenda:
8.30am
Registration, drinks and informal networking
8.55am
Chairperson's Introduction
Ben Smith, Founder, PRmoment
9.05am
Why in-house PR teams must become fluent in the language of business
Stephen Doherty, Managing Director, Head of Corporate Communications, Barclays
Why corporate communications professionals must become experts in their business sector
Why the measurement of outcomes is vital for board level recognition
The increasing need for corporations to be culturally proactive and how in-house PR teams can help create the habit
From senior stakeholder management to social media awareness – the essential skills for today’s in-house PR teams
9.30am
Making the best use of the resources you have is an imperative
Tom Barton, Head of UK Communications, Capgemini
Why being a media relations specialist is no longer enough
In-house PR functions must now understand data and analytics like never before – you must be able to demonstrate your contribution to the business robustly
Why social media expertise must be part of a PR person’s remit
How in-house communications functions today have more internal and external stakeholders than ever before
Why high performing generalists have the potential to earn lots of money!
Why creativity and the ability to write are still the most vital skills
10.00am
PR 2020 research results: The Future Structure and Skill Sets of In-House PR Teams
Christine Jewell, Managing Director, 3 Monkeys PR
How have the outputs of in-house PR teams changed?
Which departments do PR and communications teams connect with most regularly?
What are the skills that make up in-house teams today?
Will the size of in-house teams increase or contract?
What personality types are most useful in in-house teams?
10.25am
Panel debate: The future proofing of in-house PR teams
Topics to discuss:
Why do PR teams struggle to talk the language of business?
How to structure content creation capability internally
How to manage your agency
The resource question: How to deal with multiple stakeholders across multiple markets?
How to match reactive communications with pro-active brand messaging
Panellists:
Tom Barton, Head of UK Communications, Capgemini
Dee Cotgrove, Director of Communications, The Met Office
Angie Moxham, Chief Executive, 3 MonkeysPR
10.55am
Chairperson's closing remarks
Ben Smith, Founder, PRmoment
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