PRmoment Leaders PA Mediapoint PRCA

Future proofing in-house PR teams

When:
Location: London
Organiser: PRmoment
Price: FREE
Event management for Future proofing in-house PR teams powered by Eventbrite

This event is produced in partnership with 3 Monkeys PR



For the full speaker program, please see below.


Please note this seminar is for in-house PR professionals only. If agency delegates register I'm afraid we will have to cancel your ticket - sorry!

Conference Location:
3 Monkeys PR, 127 Charing Cross Rd, London, WC2H 0EW

Due to high demand, we have to limit the number of tickets per organisation to three.

Agenda:

8.30am Registration, drinks and informal networking
8.55am Chairperson's Introduction
Ben Smith, Founder, PRmoment
9.05am

Why in-house PR teams must become fluent in the language of business
Stephen Doherty, Managing Director, Head of Corporate Communications, Barclays

  • Why corporate communications professionals must become experts in their business sector
  • Why the measurement of outcomes is vital for board level recognition
  • The increasing need for corporations to be culturally proactive and how in-house PR teams can help create the habit
  • From senior stakeholder management to social media awareness – the essential skills for today’s in-house PR teams
9.30am

Making the best use of the resources you have is an imperative
Tom Barton, Head of UK Communications, Capgemini

  • Why being a media relations specialist is no longer enough
  • In-house PR functions must now understand data and analytics like never before – you must be able to demonstrate your contribution to the business robustly
  • Why social media expertise must be part of a PR person’s remit
  • How in-house communications functions today have more internal and external stakeholders than ever before
  • Why high performing generalists have the potential to earn lots of money!
  • Why creativity and the ability to write are still the most vital skills
10.00am

PR 2020 research results: The Future Structure and Skill Sets of In-House PR Teams
Christine Jewell, Managing Director, 3 Monkeys PR

  • How have the outputs of in-house PR teams changed?
  • Which departments do PR and communications teams connect with most regularly?
  • What are the skills that make up in-house teams today?
  • Will the size of in-house teams increase or contract?
  • What personality types are most useful in in-house teams?
10.25am

Panel debate: The future proofing of in-house PR teams

Topics to discuss:

  • Why do PR teams struggle to talk the language of business?
  • How to structure content creation capability internally
  • How to manage your agency
  • The resource question: How to deal with multiple stakeholders across multiple markets?
  • How to match reactive communications with pro-active brand messaging

Panellists:

Tom Barton, Head of UK Communications, Capgemini

Dee Cotgrove, Director of Communications, The Met Office

Angie Moxham, Chief Executive, 3 Monkeys PR




10.55am

Chairperson's closing remarks
Ben Smith, Founder, PRmoment

11.00am Close of conference