Changing your measurement mindset: from output to impact
When:
Location:
Online
Organiser:
PRmoment Events
Price:
Free
Why attend: This free to attend webinar will tell you all you need to know about moving your communications analytics from measurement (with a focus on the past) to an insight based approach - which is crucial for modern, forward-looking integrated communications.
How it works: Please register via Eventbrite using the button below. You'll be sent the login details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the session post-event.
Please note, this webinar is hosted on Hopin.
Also, please note all delegates will be sent a recording of this session.
Thanks to Onclusive for partnering with us for this event.
Agenda:
11.55 am
Chairperson’s intro Ben Smith, founder, PRmoment
12.00 pm
Changing your measurement mindset: from output to impact Anna Salter, head of consultancy, Onclusive
How PR can drive consumers to take action, and build brand perceptions
Practical and low-cost approaches to measuring the impact of PR
Going beyond the consumer – how do you measure your impact on other important stakeholders of your organisation
12.20 pm
Case Study PR's role as a lead generator: Barracuda's data and insights journey Darshna Kamani, senior director, PR & communications, International, Barracuda Networks
How to change your comms priorities from output metrics to impact on the business
12.45 pm
Case Study ASICS’ Upliftford campaign: Uplifting the mood of a town through exercise Caroline Fisher, communications director, Championing Movement for Mind, ASICS
How the campaign married social impact objectives with business (sales) objectives
Why PR needs to be more ambitious and not hide behind meaningless statistics - that’s when PR gets siloed within an organisation
How the campaign increased ASICS market share and brand preference scores
Why the campaign has created a blueprint within ASICS and internally has given PR permission to be more ambitious
1.10 pm
Understanding the relationship between proxy metrics and measuring true value Daniel Stauber, manager, marketing science, Agencies EMEA, Meta
How to validate your proxy metrics (likes, shares, reach) with your business outcomes
1.35 pm
From measurement to insight: why you need to change your measurement mindset Lucy Linthwaite, global hybrid cloud geo communications leader, IBM
Why there’s a big difference between campaign measurement and insight
How IBM simplified and streamlined its communication KPIs
Why big numbers might make you look good but you can’t do anything with them
From measurement to planning and insight: How to make that journey and bring your internal team and agency teams with you
2.00 pm
Close of session
This event is worth 20 points
towards the PRCA CPD
Thanks to Onclusive for partnering with us for this event.
