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What makes a successful modern PR professional?

Over at Press Index, they have created an infographic outlining the new eight PR practices as defined by PR author Deidre Breakenridge. All factors come under the role of the PR Professional 2.0. According to Breakenridge's co-author, Brian Solis, the term PR Professional 2.0 is something he coined to describe the new approach required of the PR industry. Take a look at the infographic here.

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