We all like to reach influencers in the most forward thinking, optimised and organic way. But, don't forget we should go after the low hanging fruit. Visual.ly has released data that highlights the most overused buzzwords in Public Relations in 2013. The infographic reveals ‘leading’ to be on top, followed by ‘influencers’ in second place as the most used buzzwords in PR. Visual.ly also crowned IBM has Buzzword cheese awards winner. But, be careful PR people, it was also noted that 48 per cent of journalists delete email pitches that include multiple buzzwords.