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With circa 20,000 marketing creatives descending on Cannes next week, the vast majority of whom are from the advertising sector, finding fellow PR people can be tough! Perhaps it was with this in mind that ICCO today unveiled its plans to celebrate and promote the public relations industry at the Cannes Lions International Festival of Creativity, with the launch of its ICCO Guide to Cannes Lions website.
The unofficial ICCO Guide to Cannes Lions website will be constantly updated in the run up to and during the Festival. It will include information about the most interesting events from the Festival programme, profiles of the contestants and eventual winners in the PR Lions and Young PR Lions categories. There will also be blog posts from Cannes Lions Jury members, competition entrants, journalists, academics, and PR agencies represented on the ground.
ICCO will also be exhibiting at the Palais des Festivals in stand 12.01, all delegates attending the Festival are welcome to visit the stand to meet with prominent representatives of the PR industry and learn more about the ICCO international activities.
On Monday 16th June, ICCO and its partners will be hosting a pre-Awards reception at the Palais des Festivals to celebrate the Young PR Lions and PR Lions winners.
Francis Ingham, ICCO Chief Executive, said: “We are very excited to be in Cannes this year.. Our goal is to make the PR industry stand out at the Festival, and to make all PR professionals a part of this amazing international event.”
ICCO is the sponsor of the inaugural Young PR Lions contest, which will see 16 national teams of two PR agency representatives aged 28 or under competing for the title of the best creative young talent in the world.