The importance of relationships between PROs and bloggers

[audio:http://blog.prmoment.com/wp-content/uploads/2012/05/bangs-interview-mix.mp3|titles=bangs-interview-mix] Good working relationships between PR professionals and bloggers are now more important than ever. In order to gain a blogger's perspective, we spoke to Muireann Carey-Campbell, aka Bangs, the blogger behind Bangsandabun.com. She gave an insight into blogs as a new form of media that can help PR people reach a wider online audience, as well as a few no-nos that PROs should avoid when approaching a blogger. As with any pitch though, it seems the real key is clear communication.