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Good working relationships between PR professionals and bloggers are now more important than ever. In order to gain a blogger's perspective, we spoke to Muireann Carey-Campbell, aka Bangs, the blogger behind Bangsandabun.com.
She gave an insight into blogs as a new form of media that can help PR people reach a wider online audience, as well as a few no-nos that PROs should avoid when approaching a blogger. As with any pitch though, it seems the real key is clear communication.
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