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Good working relationships between PR professionals and bloggers are now more important than ever. In order to gain a blogger's perspective, we spoke to Muireann Carey-Campbell, aka Bangs, the blogger behind Bangsandabun.com.
She gave an insight into blogs as a new form of media that can help PR people reach a wider online audience, as well as a few no-nos that PROs should avoid when approaching a blogger. As with any pitch though, it seems the real key is clear communication.
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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