Brandwatch have released a study this week highlighting the growing trend in 'dual screening'. According to the research, displaying a hashtag at the beginning of a show can increase online conversation about a programme by almost two thirds (63 per cent).
After studying the top 50 US and Uk shows over 2012, it revealed that Great British Bake Off in the UK (#gbbo) and The Voice (#nbcthevoice) and The Biggest Loser (#biggestloser) in the US were making the most of growing and retaining their Twitter fanbase.
PR Masterclass: The Agency Growth Forum
Our experts will each give you a 20-minute Masterclass on what we've identified as the 11 most important elements in running a modern, profitable and successful PR firm.
Taking place on Wednesday 26th November in London, both virtual and in person tickets are available.
Tickets on sale now!
PR MasterclassIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: