According to the latest research from Precise, 73 per cent of PROs believe that viewing coverage as it lands is 'extremely important'. Over 200 PR professionals were surveyed in order to gain these figures, which emphasise the need to be in touch at all times with your brand or organisation's coverage.

Alongside this, 88 per cent of those surveyed revealed that not being up to date with important coverage left them feeling ‘exposed’ when meeting clients or internal stakeholders. When it comes to keeping in the loop it can be difficult and there are several reasons why PROs feel like they are missing out on vital information - being in meetings (67 per cent), travelling (52 per cent) and being away from the office (43 per cent).

Precise have now launched a mobile app that allows subscribers to gain access to the latest information wherever they are and across multiple smart phones and tablets.