The PRCA recently completed their PR Census. It's a good data drop for lots of stats about the UK PR scene. Below are a few of the stats that caught my eye:
The number of people employed in agencies in the UK:
This stat suggests that medium sized agencies employ the most PR people.
The number of people employed in an in-house PR role in the UK:
So in house PR teams remain, on the whole, very small.
Turnover of PR Agencies in the UK:
Annual budgets for marcomms and PR in the UK - In-house:
There is a pretty small number of big (£1M+) PR spenders.
Annual budgets for marcomms and PR in the UK - Agency:
Diversity of the PR industry - Gender:
PR remains a female dominated profession. (By volume)
Diversity of the PR industry - Ethnic Origin:
The recent diversity campaigns have been largely ineffective.
Time spent in the PR industry by gender:
Average Annual Salary - Agency:
Salaries in the UK agency market have increased a lot in the last 2 years. This has occurred in a difficult economic environment and the rises are way above inflation. This suggests PR currently has an imbalanced labour market - where demand is outstripping supply, pushing the price of labour up.
Average Annual Salary - In-House:
In-house salaries have risen by a lower percentage than agency salaries.
Time spent on out-of-hours calls/emails:
Expected change in sector investment over the next two years:
The number of people employed in an in-house PR role in the UK:
So in house PR teams remain, on the whole, very small.
Turnover of PR Agencies in the UK:
Annual budgets for marcomms and PR in the UK - In-house:
There is a pretty small number of big (£1M+) PR spenders.
Annual budgets for marcomms and PR in the UK - Agency:
Diversity of the PR industry - Gender:
PR remains a female dominated profession. (By volume)
Diversity of the PR industry - Ethnic Origin:
The recent diversity campaigns have been largely ineffective.
Time spent in the PR industry by gender:
Average Annual Salary - Agency:
Salaries in the UK agency market have increased a lot in the last 2 years. This has occurred in a difficult economic environment and the rises are way above inflation. This suggests PR currently has an imbalanced labour market - where demand is outstripping supply, pushing the price of labour up.
Average Annual Salary - In-House:
In-house salaries have risen by a lower percentage than agency salaries.
Time spent on out-of-hours calls/emails:
Expected change in sector investment over the next two years:
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