PR Census 2013

The PRCA recently completed their PR Census. It's a good data drop for lots of stats about the UK PR scene. Below are a few of the stats that caught my eye: The number of people employed in agencies in the UK: This stat suggests that medium sized agencies employ the most PR people. cencus 1 number employed in agencies in the UK The number of people employed in an in-house PR role in the UK: So in house PR teams remain, on the whole, very small. census 2 number employed in in-house pr role Turnover of PR Agencies in the UK: Census 3 Agency  turnover revenue in the UK Annual budgets for marcomms and PR in the UK - In-house: There is a pretty small number of big (£1M+) PR spenders. Census 4 Annual budgets for marcomms and PR IN THE uk Annual budgets for marcomms and PR in the UK - Agency: Census 5 annual budgets for marcomms and PR in the UK Diversity of the PR industry - Gender: PR remains a female dominated profession. (By volume) census 6 diversity of the PR agency gender Diversity of the PR industry - Ethnic Origin: The recent diversity campaigns have been largely ineffective. census 7 diversity of the PR agency ethnic origin Time spent in the PR industry by gender: census 8 Time spent in the PR industry Average Annual Salary - Agency: Salaries in the UK agency market have increased a lot in the last 2 years. This has occurred in a difficult economic environment and the rises are way above inflation. This suggests PR currently has an imbalanced labour market - where demand is outstripping supply, pushing the price of labour up. census 9 average annual salary agency Average Annual Salary - In-House: In-house salaries have risen by a lower percentage than agency salaries. Census 10 average annual salary in house  Time spent on out-of-hours calls/emails: census 11 time spent on out of hours call emails   Expected change in sector investment over the next two years: census 12 expected change in sector investment over next two years PRmoment Awards 2019