Blog 1 minute read
Daney Parker, Editor, PRmoment.com
Meet a dog who knows how to motivate. Steve Falla, managing director of Orchard PR, describes his furriest employee: “Our agency’s top and only pooch Twix is our wonderful office motivator. She doesn’t carry many useful PR traits however, she’s a dab hand at helping the team find inspiration.
“She boosts team morale and she gives each of us a good excuse to take time away from crisis management, client liaising, social media posting and media relations. Twix knows she is part of the Orchard family and we think she likes it here – it can take an age to get her to leave the office on time.
“Sometimes when it’s hard to pull ourselves away from the computer; one doleful look from our favourite chocolate Labrador (usually lying on her back begging for a tickle) is enough to take that break and enjoy some breathing space even if it does involve dog breath.
“She’s a source of many inspired ideas – can’t quite nail that infographic? Have a Twix cuddle. Need a lightbulb moment on a PR strategy? Give Twix an ear rub. Fed up with staring at a screen? Grab the lead and take Twix for a walk. While we stop short of attributing all our great ideas to dog therapy she definitely helps!”
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