Coming out of this recession, PR agencies fall into 3 categories
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Life as an agency head
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A director at PR firm APCO, and former communciations director at IBM, Edward Walsh, talks us through his internationally focussed day
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The PR recruitment market seems to be picking up
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The recession is good news for some
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Steve Marinker, head of Citigate Dewe Rogerson’s consumer practice, confesses that he still begins his day with printed newspapers
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PR and return on investment
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John Underwood, executive director at Freshwater UK, on his day at an NHS conference
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PR needs Cannes just as much as Cannes needs PR
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PR’s lack of tangibility makes procurement tricky and dangerous.
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Give us some digital but what is the strategy
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Hearing about the day of Elizabeth Dolcourt, director of technology at Trimedia (soon to be known as Grayling), is exhausting in itself
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