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The Cannes Lions International Festival of Creativity has announced McDonalds as the 2014 Creative Marketer of the Year.
The award will be officially presented to McDonalds on Saturday 21st June in Cannes.
McDonalds won its first Cannes Lion in 1979 and since then has gone on to win a total of 77 for campaigns including, ‘Look for the Golden Arches’ and the most recent ‘I’m lovin’ it’.
Philip Thomas, CEO of Lions Festival says: “McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, inspire other brands.”
Steve Easterbrook, Senior Exectuive Vice President and Global Chief Brand Officer of McDonald’s says: “This award recognises the enduring and inspiring relationships we have with our agencies around the world. It’s a nod to our creative heritage and the power of the brand to connect with customers around the world with a local accent. Our restless energy moves us to uncover new ideas, and pursue excellence in insight, positioning, idea and craft.”