It’s the time of year for numerous predictions and reviews, many of which fall into the category of marginally useful/not very useful at all. So while taking a tour of LinkedIn I stumbled upon this Digital Trends for 2016 from Ogilvy’s Marshall Manson and James Whatley. Both are good guys who have been at the intersection of London’s PR/marketing/digital scene for a few years now and although this report is long, it’s genuinely useful and doesn’t point out the bleedin’ obvious.
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