How to target Millennials?

Millennials will have an estimated $170 billion to spend per year, according to Forbes. However getting them to spend it may not be as easy, as IRI Worldwide reported that 87% place cost as a key driver behind their brand selection compared to 70% for brand reputation.

The infographic below, from TFM&A Insights, also looks at other key stats for the millennial generation:

Creative Moment Awards 2021