The social media ‘Big Fish’ are easy to find, but are they too hard to engage? While, ‘relevancy’ is crucial to the group of niche experts. PR Newswire has released an interesting infographic describing the different categories of influencers on social media and the best ways to target them. As I have previously discussed, social media influencers are important components to the majority of PR campaigns and can provide fantastic benefits, so this is definitely worth a look: