A ‘killer headline’ and ‘sharing buttons’ are just two of the top attributes needed to make a successful B2B blog, according to a recent infographic. Marketing platform, Eloqua, recently released this guide to B2B blogging, also highlighting ‘visuals’ and ‘short and sweet’ content as important features. The author of the guide, Mark Schaefer, says that: “more than a decade after its creation, blogging remains a black box for many companies, especially B2B marketers.” Find out more on the subject at our ‘Social Media in B2B Communications‘ event on the 3rd of December.