Company: The Royal Zoological Society of Scotland
Campaign: Panda Breeding Season at Edinburgh Zoo
Categories:
Media Relations Campaign of the Year - North - Shortlisted
Low Budget Campaign of the Year - North - Shortlisted
Not for Profit Campaign of the Year - North - Shortlisted
Objectives
- To generate 100 pieces of 'on message' press coverage
- Maintain and increase visitors to Edinburgh Zoo
- Communicate conservational and scientific messaging
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