Good time for PR?

A positive thought to sign off for the bank holiday Monday weekend. Clearly PR budgets are underpressure, just like all budgets in all companies, but you''d have to say that over the past month or so there has been some back breakingly good PR work. Has there ever been a better example of PR than "The Best Job in the World" campaign, and as for the Gurkas and Joanna Lumley - wow! Seems to me that once these green shoots in the economy start to appear (lets hope they''re not weeds) PR should be in good shape!
When can we be creatively brave again?