Content has never been so important to brands. In the new Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends report by the Content Marketing Institute, it's revealed that UK marketers are set to increase their content marketing budgets over the next 12 months. On average, 27 percent of UK marketing budgets are allocated to content marketing. However, 64 percent say they intend to increase this amount over the next 12 months (compared with 54 percent in North America and 61 percent in Australia).