In the modern world of PR, creating content is now a key factor in a successful campaign and career. Whether it be articles, videos or even podcasts, producing and publishing your own content has never been easier. But with so many options, where should an evolving PR professional start? Over at Press Index, they've shared a helpful infographic outling the Dos and the Don'ts when it comes to creating your own content. For example, they suggest you match media and message; always research the blog or website you're writing for and define your message depending on their audience. Alongside such timely reminders are suggestions to keep Facebook updates below 300 characters and videos below 90 seconds in length, to keep those reading/watching online interested and more likely to share and comment. To see the rest of the handy tips, head to Press Index and find the Content Creation infographic.