Milk and Honey describes itself as a “small and energetic” PR agency, which was founded by Kirsty Leighton, who worked before at agencies including Edelman, Text 100 and Waggener Just over a year old, the agency claims its success is down to putting “people first”. But what does this mean and how is this different from any other agency?.
Keeping it personal
Jo Cresswell, associate partner at Milk and Honey PR, explains: "In practice, this means no employee works on more than five clients. There are at least two levels between line managers and direct reports to ensure scope for growth. Regular personal development conversations take place to ensure employees are progressing and working towards their personal goals. All employee goals are aligned to agency performance objectives, meaning every staff member – no matter level – is working towards the same outcome.”
Living by brand values
Cresswell says that another key aspect of the agency is its commitment to particular values, namely energy, bravery, respect, passion, collaboration and loyalty. “These values shape our thinking and decision-making on everything from recruitment through to new business and how we speak to one another in the agency. We have made, often tough, commercial decisions not to work with businesses if our values don’t align. And have found fantastic, high-performing employees through recruiting on values and skills, as opposed to experience alone.”
Open and honest
To help keep communication lines open, Cresswell says that “No question is off the table”. She adds: “The board meets monthly and reports back to the wider team on agency performance, goals and priority areas for coming months”
There is also a team trip to Marrakech planned this month. Cresswell says the trip is for business planning, but adds: “We are also dedicating significant time to team training, client brainstorming and, of course, sunbathing and relaxing! That’s what we’re sure will keep our hive a happy one for years to come.”
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