AMEC to launch Measurement Week

The International Association for Measurement and Evaluation of Communication (AMEC), has announced plans to hold a Measurement Week in September.

David Rockland, a Ketchum Partner and Chairman of AMEC, said: “The “how” of PR measurement has long been solidified. What is lacking however is the widespread adoption of these techniques which in turn devalues PR as a business discipline."

“AMEC’s Measurement Week is being established to help fill that gap. This could be the most exciting initiative from AMEC since we founded the Barcelona Principles framework. Our aim is to get not only AMEC members but the communications and marketing industries behind it.”

Already the CIPR, ICCO and PRCA have pledged their support for Measurement Week. AMEC hopes other member trade bodies throughout the world will also sign up.

Stephen Waddington MCIPR, European Digital & Social Director, Ketchum and CIPR President 2014, said: “The CIPR is firmly behind AMEC in its ambition to raise awareness and educate practitioners and the broader business community in the critical area of public relations measurement. We will support AMEC during Measurement Week with collateral, learning and development, and tools.”

Francis Ingham, PRCA Director General and ICCO Chief Executive, said: “This is a brilliant idea and we are very proud to support Measurement Week. The success of the PR Guide to Measurement, which the PRCA and ICCO launched with AMEC, proves that measurement is firmly on the agenda for PR practitioners.”

As part of Measurement Week (15-19th September), AMEC members throughout the world will hold a series of events in their countries with employees, clients and press to create better understanding around the latest thinking in measurement and analytics.

Key elements of Measurement Week will be:

  • Series of country events organised by AMEC members with their staff and clients.
  • Webinar series organised by Booz Allen Hamilton.
  • Opportunities for internal communications activities within AMEC member companies.
  • Launch new research to provide new information on measurement trends for workshops and seminars with AMEC partner organisations.
  • Social media outreach using the hashtag #amecatwork.

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