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AMEC has announced it is all set to rebrand its European conference as the ‘International measurement summit’ as of next year, while also revealing it will be held in Amsterdam. The International Association for Measurement and Evaluation of Communication (AMEC), is a global trade body and professional institute for a variety of agencies that work within the media evaluation sector. It works to provide a forum to help develop the industry and currently has members in 40 countries. The 2012 AMEC’s summit was held in Madrid, and saw over 200 delegates from 35 countries attend. The regular event brings together many top names within the PR industry, to hear a number of speeches and presentations given by a variety of PR leaders from around the globe. The next summit, under the new international name, is to be held in Amsterdam on the 11-14th June, 2014. Headline sponsor, Publistat’s managing director, Jeroen Scholten, said, “I am thrilled and honoured that we can help to get the best event in our industry to The Netherlands. Since the start of Publistat in 2001 it has been part of our mission to make PR as respected as other corporate disciplines. Supporting this Summit, where clients can meet with the world finest experts on media analysis and accountability of PR is part of that continuing ambition.” To find out more visit AMEC’s website.