In the latest of our “from my shed” series, Aceil Haddad talks to PRmoment about The Community PR Initiative which she co-founded in partnership with Roxhill Media at the start of the Covid-19 crisis.

For those of you that are not aware of the project, it provides furloughed PROs with an opportunity to network and build new contacts whilst helping charities and public sector organisations in need with free communications support at a time when PR is out of financial reach.

So far, The CPRI has matched 100 volunteer communications professionals with 60 charities and NHS teams that needed to keep communicating during these testing times.

Here’s a summary of what Aceil and I discussed:

• What is The Community PR Initiative and how did it come about?
• What sort of help do NHS and charity comms teams need at the moment?
• Who are the 100 comms professionals who have helped out already? Are they people who have been furloughed? Are they employed? Or are they freelancers?
• How is it all organised?
• How can people who want to help get involved?
• And for any NHS or charities out there who want some help, what do they do?