PR Executive - The Paper High Gift Company

£28,000 - £30,000 • The Paper High Gift Company • Lewes, East Sussex

About the job

Born out of our love of travel, Paper High began as a round-the-world trip. Since 2002, we have been selling Fair Trade products and unusual eco-friendly, ethical gifts, all of which are handmade in India, Sri Lanka and Nepal.

We have an exciting opportunity for a PR guru to join our small but mighty ecommerce team. As a small company, we are perfect for someone who either wants to build their skill set across the full breadth of online communications, or for someone who wants to make a real difference and have an equal voice in how our ecommerce business in run.

We’re looking for someone who isn’t scared of contacting the press, influencers, content creators and using various software/platforms to increase our brand awareness and sales. You’ll be responsible for the brand’s tone of voice and public relations as well as the day-to-day management, maintenance and performance of all Paper High online channels, and the recommendation and execution of marketing activities.

You’ll work closely with our Ecommerce Manager and Marketing Executive on a daily basis, and with our Creative Director on regular photoshoots, content etc.

Key responsibilities:

• Develop and execute digital PR strategies to secure high-quality backlinks from authoritative publications (DA50+)
• Proactively pitch stories and commentary to journalists and editors
• Respond to journalist requests via HARO and similar platforms
• Build and maintain relationships with press, influencers and content creators in the ecommerce and Fair Trade space
• Support the Ecommerce Manager with SEO/GEO improvements and collaborate with our Marketing and Social Media Executive
• Identify newsjacking opportunities and reactive PR angles
• Drafting press releases, blog posts, and media statements
• Supporting delivery of PR campaigns across paid, earned, and owned channels
• Collaborating with influencer, social, and brand teams to amplify campaigns and UGC
• Assist with the day-to-day running of our ecommerce platforms including stock management, product listings and optimisation, blog creation, and being the point of contact for any third-party agencies we use for our marketing activities including affiliates.
• Work with our Marketing Executive to plan and launch our marketing campaigns including liaising with press and blog contacts to be included in articles and gift guides.
• Assisting our Creative Director with photography and shoots as required.
• Competitor and market research as required.
• Involvement in our monthly ecommerce meetings, reporting appropriate figures and setting monthly and quarterly goals.
• Most of all, we’re looking for someone who has great ideas and would love to have an equal voice in how our online marketing and channels are run, with a view to increase our orders and repeat customers. This could include suggesting actionable improvements, software or platforms.

Applicant requirements

The ideal candidate will either have a marketing / PR / communications degree and some experience working within ecommerce, or be a PR professional with proven experience of increasing sales and/or press/influencer management.

A sound comprehension of English spelling and grammar for copywriting, and a creative background with acute attention to detail.

IT skills are a must (knowing your way around a computer) as all our work is online.

Familiarity with the following software/platforms used for the role would also be preferable, but not required:

• WooCommerce
• Klaviyo
• Photoshop
• Canva
• Press/influencer databases
• Google Analytics
• Social media platforms such as Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest

The nitty gritty

Starting date: Flexible - we’re happy to wait for the right person

Initially you are expected to be in the office five days a week (8.30am – 5pm weekdays) for your induction and training. Once both parties are happy, you will have the option to work from home one day a week, if you would like to and have the facilities. Once your probation period is finished (3 months), you will have the option to work from home two days a week.

We are a great company to work for and offer the following:

• National Living Wage
• Casual dress
• An extra 5 days holiday after 3 years
• Company pension
• Employee discount
• Sick pay
• Employee assistance programme
• Cycle to work scheme
• Free on-site parking
• Option to work from home two days a week
• Dog friendly office (with three regular dogs!)

We also hold monthly socials and support an informal office environment.

Salary : £28,000 – £30,000 depending on experience

Our address: Unit 1, Delanair Estate, Brooks Road, Lewes, East Sussex, BN7 2BY

Please send your CV and a cover letter, detailing why you would be suitable for this position.

Shortlisted candidates will be given a task to prepare and present at interview. We appreciate that your time is valuable, so the level of detail is entirely up to you.