£50,000 - £55,000 • Yoto • London
We're looking for a PR & Advocacy Manager to lead Yoto’s earned media and advocacy activity across the UK & Ireland. Working closely with the Global PR team, you will own the UK & Ireland PR activations, translating global strategy into locally relevant, high-impact execution that drives sustained earned visibility. You’ll bring strong media relationships, a sharp understanding of the media landscape, and the ability to turn global brand moments into culturally resonant local stories.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
- Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
- Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
- Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
- Named one of TIME Magazine’s Top 100 Inventions of 2020.
- We’re over 200 employees spread across the world.. and growing!
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
What you’ll be doing:
UK&I PR Ownership
- Lead and execute the UK&I PR and Advocacy plan, aligned with global growth strategy
- Localise global campaigns, launches, and messaging to ensure relevance and impact within the UK&I market
- Act as the key UK&I contact for PR within the business, collaborating closely with the Global PR team
- Identify local media opportunities, cultural moments, and storytelling angles to drive incremental earned coverage
- Manage any PR agencies we choose to work with and lead on briefs
Media Relations
- Build, nurture, and maintain strong relationships with UK and Irish media across parenting, lifestyle, music, tech, education, and business sectors
- Proactively pitch stories, product launches, and brand news to secure high-quality earned coverage
- Draft and distribute press releases, pitches, and media materials
- Manage reactive media enquiries and support corporate communications where required
Advocacy & Influencer Relationships
- Identify, recruit, and nurture organic brand advocates and key opinion leaders within the UK&I
- Develop and manage a strategic organic gifting programme to support long-term advocacy
- Build and maintain a database of key advocates, tracking engagement, relationship health, and impact
- Partner with the Influencer Marketing and Community teams to ensure alignment between organic and paid advocacy efforts
- Focus on long-term relationship building that delivers sustained earned visibility
Partnerships & Events
- Lead the planning and execution of UK&I PR and influencer events
- Represent the brand at industry and media events where appropriate
Reporting & Performance
- Monitor and report on UK&I PR performance against agreed KPIs
- Track coverage quality, reach, advocacy growth, and engagement
- Provide insights and recommendations to optimise activity and improve results
What you’ll bring:
- 5 to 7 years’ experience in PR and communications (agency or in-house)
- Strong understanding of the UK&I media and influencer landscape
- Proven experience securing earned media coverage in the UK
- Experience localising campaigns or adapting global messaging for a local market
- Demonstrable experience building and managing long-term advocate or influencer relationships
- Excellent written and verbal communication skills
- Strong organisational and project management skills
- Data-driven, comfortable reporting on KPIs and relationship ROI
- Confident collaborator who can work cross-functionally and within a global team structure
- Strong judgement and ability to represent the brand externally
Salary: £50,000 - £55,000 based on experience
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
- Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
- Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
- People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
- Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.
Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.