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PRCA

PR Analytics 2017

Date: Thu 2nd March 2017
Location: Central London
Organiser: PRmoment events
Cost: Early bird £165 + vat Normal rate £195 + vat

Why attend: Learn how to measure the outcomes of your public relations,  evaluate your social media and understand the impact of your commmunications on your company's objectives

8.30am Registration, coffee, croissants, fruit and informal networking  
8.55am Chairpersons introduction
Ben Smith, Founder PRmoment.com
9am

How the met office evaluates its communications
Dee Cotgrove, Director of Communications, The Met Office

  • Understanding the impact of different channels
  • The importance of integrated measurement for integrated communications 
  • What KPI's The Met Office uses
9.35am How Kellogg’s measures its corporate reputation using data and analytics
Paul Wheeler, Director of Corporate Communications, UK and Republic of Ireland, Kellogg's
  • Outcome measurement: How Kellogg’s Corporate Reputation Survey is structured and what are the KPIs
  • Output measurement: What communications output measurements does Kellogg’s use
  • Consumers don’t hear in silos: so don’t attempt to measure in silos
  • Why in an FMCG market isolating the impact your different marketing communications channels is very difficult and perhaps pointless
10.10am Making integrated measurement a reality
Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
10.40am Informal Networking  
11.05am Panel Debate
The measurement paradox: The speed of automation versus the accuracy of humans!
A panel debate with measurement vendors and a PR agency CEO who gets measurement!
  • Is it still relevant to have a different provider for print, broadcast, online and social monitoring?
  • Shouldn’t technology have improved measurement and made it cheaper?
  • How can you integrate your customer services social monitoring
  • Whose responsibility is measurement? The agency or the client?
  • What communications KPI’s do the board care about?
- Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn
- Will McInnes, CMO, Brandwatch
- Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica
- Adam Parker, CEO, Lissted
- Elayne Philips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Comms. Board Director AMEC

11.55am How an agency can integrate measurement into its offer to clients
Giles Peddy, SVP EMEA Operations & UK MD, Lewis

 

12.25pm If you’re going to have a future in communications you must understand insight data
Lord Chadlington

 

12.55pm Chairpersons closing remarks
Ben Smith, Founder, PRmoment

 

1pm Buffet Lunch and informal networking

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