PR Analytics 2017

Name: PRmoment.com
Price range: $

When:	2nd Mar 2017, 8:30AM
Location:	Cicero, 10 Old Bailey, London, EC4M 7NG
Organiser:	PRmoment events
Price:	Early bird £165 + vat Normal rate £195 + vat

Sorry but this event has now sold out...

Why attend: Learn how to measure the outcomes of your public relations, evaluate your social media and understand the impact of your commmunications on your company's objectives

Agenda:

8.30am	Registration, coffee, croissants, fruit and informal networking
8.55am	Chairpersons introduction Ben Smith, Founder PRmoment.com
9am	How the met office evaluates its communications Dee Cotgrove, Director of Communications, The Met Office Understanding the impact of different channels The importance of integrated measurement for integrated communications What KPI's The Met Office uses
9.35am	Why PR works for Paddy Power Feilim Mac An Iomaire, Head of PR, Paddy Power Increased web traffic means more bets placed Linking PR and social activity to web traffic The results of Paddy Powers public relations activity
10.10am	Making integrated measurement a reality Richard Bagnall, CEO, PRIME Research UK & SVP PRIME Research Europe and Board Director, AMEC (The International Association for the Measurement and Evaluation of Communications)
10.40am	Informal Networking
11.05am	Panel Debate The measurement paradox: The speed of automation versus the accuracy of humans! A panel debate with measurement vendors and a PR agency CEO who gets measurement! Is it still relevant to have a different provider for print, broadcast, online and social monitoring? Shouldn’t technology have improved measurement and made it cheaper? How can you integrate your customer services social monitoring Whose responsibility is measurement? The agency or the client? What communications KPI’s do the board care about? - Ali Gee, Deputy CEO & Senior Partner, FleishmanHillard Fishburn - Alistair Wheate, Head of Influencer Marketing Solutions, Onalytica - Adam Parker, CEO, Lissted - Elayne Philips, Head of Civil Service Comms & Internal Comms, Prime Minister's Office & Cabinet Office Comms. Board Director AMEC - Mike Robb, Executive Director, Cicero Group
11.55am	How an agency can integrate measurement into its offer to clients Giles Peddy, SVP EMEA Operations & UK MD, Lewis
12.25pm	The role of data in the evolution of public relations and the consultancy of the future Lord Chadlington
12.55pm	Chairpersons closing remarks Ben Smith, Founder, PRmoment
1pm	Buffet Lunch and informal networking

This event is worth 20 points
towards the PRCA CDP

Agenda:

Register for FREE today