Ben Smith, Founder, PRmoment.com
Welcome to the PRmoment Podcast.
Today we’re chatting with Andrea Hartley, founder and CEO of Skating Panda about the role of communications in an organisation's approach to ESG.
For those of you that are not aware - ESG (Environmental, Social and Governance) is a set of standards measuring a business's impact on society, the environment, and how transparent and accountable its governance is.
Skating Panda is a social and environmental impact creative consultancy in London
Do check out our latest free-to-attend webinar “The State of Social 2023: Channel Disruption, Influencer Growth and The Great Data Integration Challenge.”
Thanks as ever to the PRmoment Podcast sponsors The PRCA.
Here’s a summary of what Andrea and PRmoment founder Ben Smith discussed:
2 mins What is the role of communications within the ESG strategy of most organisations?
5 mins Thinking about the internal ESG stakeholders within an organisation, how do you see the role of each? Who needs to own ESG within a firm?
8 mins Where is the intersection between the financial reporting investor relations part of ESG and the softer communications strategy?
8.30 mins How often is the central ESG role of the PR/comms team to simply PR the ESG report?
12 mins How PR and comms people can grow their ESG knowledge? Subscribe to PRmoment’s weekly ESG review here.
13 mins Is the PR/Comms team best placed to write a company’s ESG Report?
14 mins Take a look at some good ESG reports on the ESG Foundation’s website.
18 mins Andrea discusses the difficulties of greenwashing, ethics authenticity in the communications of ESG and purpose.
“We have planetary boundaries, there are boundaries to what our planet can do and we’ve got to remember that”
23 mins Andrea talks us why are the UN’s 17 Sustainable Development Goals a useful way to understand, formulate and plan an organisation's approach to sustainability and ESG.
26 mins Much of the work that PR and marketing people do has the objective of persuading people of the need to buy more stuff. To what extent can the ever-increasing demand-led consumerisation of modern society correlate with the need for us all to consume less?
“The risk is to confuse increasing revenue with buying more stuff.”
Here is some more information about The ESG Awards.
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