Ben Smith, Founder, PRmoment.com
The Academy co-founder Mitch Kaye is the first guest in our new In Hindsight series on the PRmoment Podcast.
In a new regular format of the PRmoment Podcast with me Ben Smith we’ll be catching up with UK public relations leaders - and our guests will share their in hindsight secrets that they wish they'd known when they started their businesses!
Mitch co-founded The Academy with Dan Glover in 2014. Previously he was the founder and CEO of Mischief.
The Academy is a consumer PR shop in London. It has a fee income of £6m, 55 employees and clients include Amazon, Morrisons and Disney.
If you haven’t taken a look already - do check out the Creative Moment Awards website, the final entry deadline is on Friday 30th June 2023
And thanks so much to the PRmoment Podcast sponsors of the PRCA.
Here’s a summary of what Mitch and PRmoment founder Ben Smith discussed:
1.30 mins Mitch reveals that he’s been working for 25 years!
3 mins Mitch tells us his first insight lesson: Ego
“When I look back over the past 25 years some of my worst decisions have been ego lead.”
“It’s a miserable experience when your ego is out of control and you fall badly.”
7 mins What are the warning signs that your ego is getting out of control?
11 mins Mitch talks us through his 2nd in hindsight lesson: Impact.
“Being busy… managing an inbox - is rarely impactful.”
17 mins Mitch talks about the most useful training session he’s ever had: writing his own obituary!
20 mins Mitch’s final in hindsight lesson: Timing.
“The importance that timing plays, in life and in careers.”
21 mins How showing loyalty in a time of change can accelerate your career.
“Leave a job when you’re doing brilliantly in that job.”
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