Almost 70% of PRs think LLMs will change measurement, research finds

PR Research

Why trust outranks price and product for B2B purchasing criteria

PR Research

Sydney Sweeney’s impact on American Eagle revenue revealed

PR Research

PRs prefer to work in-house, research suggests

PR Research

Reddit’s ad revenue to hit $1.8bn, according to research

PR Research

A third of in-house comms and marketing pros feel overwhelmed, research finds

PR Research

‘Too attractive’ to be taken seriously — new report calls for male allyship in PR

PR Research

Business leaders out of touch with public perception of AI, research finds

PR Research

Rise of AI could see work shift from agency to in-house teams, exclusive PRmoment data finds

PR Research

Use of genAI linked to declining consumer trust in media

PR Research

The majority (90%) of press releases are not newsworthy, report finds

PR Research

UK’s lobbying register lacks transparency, CIPR report finds

PR Research

New report identifies global corporate comms frontrunners for DEI and sustainability

PR Research

Two thirds of consumers would trust brands with AI transparency, research finds

PR Research

Bluesky now leads X when it comes to journalist engagement, data finds

PR Research