CEOs live in fear of their business losing its reputation so they are buying more public relations expertise, suggests research PR Research
Good intentions are not enough – consumers expect brands to take action claims recent study PR Research
Despite tough times on the high street, retail brands get the top three spots on YouGov's BrandIndex rankings PR Research
Authenticity is vital to influencer marketing and brand partnerships often don’t feel particularly genuine, says Cision's Alister Houghton PR Research
Why companies with stronger corporate reputations are more likely to withstand stock market shockwaves PR Research
