Ever wanted to know more about PR and social media? Well, because we're nice people (honestly) and because we constantly get requests from PR professionals asking where they can find useful stuff, we thought we would produce a PR Knowledge Zone.
We don't pretend this is an all-encompassing library, but we reckon it's a pretty good collection of PR information.
So please feel free to browse and download the stuff below. If you want to send us reports to add onto this page, do get in touch. The content rules are that the reports have to be interesting, robust and free (for our readers).
Research documents:
CIPR: PR 2020: The Future of Public Relations
CIPR: State of the Profession 2012/2013
Edelman: Trust Barometer Research 2012
EML Wildfire: Why there's never been a better time to work in digital PR
Google: Zero Moment of Truth Report
Institute for PR: Research Topics
PRCA: Agency CMS booklet
PRCA: In-house CMS booklet
PRCA: Maximising Opportunities: Broadening Access to the PR Industry
PRCA: Reputation of Report 2012
SEOmoz: 2011 Search Engine Ranking Factors
Some Crisis Management tips and ideas
Some PR Pitch tips - both for the agency and the client
The 2011 Workplace Employment Relations Study
VMA Group: Public Affairs Survey 2012
Weber Shandwick: Science of Engagement: Implications for Communicators
PRmoment features
- Consumer
Brands are missing out on the potential of smartphones to sell products
Consumers listen to gossip and research online before deciding to buy
How consumers use social media channels
- Content
A press release with video content is three times more likely to be published, says latest research
How the content of newspapers has changed - 1986 compared to 2011
- General
- Money matters
How will public sector cuts shape the PR landscape?
New consumption habits during a recession
Why PR professional should target websites with no paywalls during economic hard times
- Social Media
Percentage of consumers on Facebook, Twitter and LinkedIn
Why social media sells products
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