The PR for start-ups market explained
Ben Smith, Founder, PRmoment.com
On the PRmoment Podcast this week with me Ben Smith we’re talking to Nick Braund, founder of Words and Pixels about the PR for start-ups market.
Nick founded Words and Pixels in 2020, it has a fee income of just over £1 million, grew by 300% in 2021 and specialises in the PR for start-up scene.
Just a nudge to remind you all about the final deadline for The Creative Moment Awards on Friday 1st July 2022.
And don’t forget you can become a PRmoment Podcast Patreon - just follow the link on the page where you listen to this podcast. From just £5 a month we have three different Patron Tiers - The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.
Thanks as ever to the PRmoment Podcast sponsors The PRCA.
Here’s a summary of what Nick and PRmoment founder Ben Smith discussed:
2 mins Nick reflects on the start-up PR market at the moment?
3 mins A discussion of London’s role in the tech start-up ecosystem
“The investment community is now looking for bottom-line, rather than top-line growth”
9 mins What does good start-up PR look like?
“Half of our clients come to us because they have funding, half of our clients want us to help them get funding”
12 mins A discussion of the tech start-up media
15 mins When is the right time for a start-up to use PR?
19 mins Does start-up PR often result in funding success?
21 min Nick takes our start-up terminology test!
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.