Shine founder and serial PR agency entrepreneur Rachel Bell

This week on the PRmoment podcast I caught up with serial PR entrepreneur and founder of Shine Communications Rachel Bell.

Here is a quick summary of what Rachel and I discussed:

  • Why she left Fleishman Hillard as an account director in 1997 to set up Shine.

  • How the death of her father impacted her decision to launch Shine.

  • Why Shine Communications was launched.

  • Why Rachel took her first new business call for Shine on the morning of her father's funeral.

  • Whether the anger Rachel felt about her father’s death helped to launch Shine

  • Why the launch of Shine represented no risk for Rachel, in her mind.

  • How Shine, launched by Rachel, previously an account director at Fleishmanhillard, won the FA Premier League and Timberland accounts in its first year.

  • Why pride is often the reason people don’t launch a new business.

  • Why Rachel loves the “fire in the belly” approach of new businesses.

  • Rachel talks about the growth of Shine in its early years.

  • How Rachel has been involved in so many people’s start ups from John Doe, to Mischief, to Shine and Aduro.

  • Why Mischief started out as a Shine conflict shop.

  • I ask Rachel whether Shine would be a bigger business today if she hadn’t launched so many PR firms from it.

  • Rachel identifies the attributes she believes PR entrepreneurs need.

  • Rachel identifies the most common mistakes PR entrepreneurs make.

  • How Rachel owns businesses outside PR that are bigger than all the PR businesses put together!

  • How the Shine/The Academy merger came about.

  • Whether Rachel shed a tear when the Shine brand disappeared

If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.

Currently, every new subscriber will receive three of our favourite reports about the public relations sector.


ESG Awards The intersection of Data, Insight and PR Planning PR Analytics 2022 SUBSCRIBE NOW