This week on the PRmoment podcast I caught up with serial PR entrepreneur and founder of Shine Communications Rachel Bell.
Here is a quick summary of what Rachel and I discussed:
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Why she left Fleishman Hillard as an account director in 1997 to set up Shine.
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How the death of her father impacted her decision to launch Shine.
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Why Shine Communications was launched.
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Why Rachel took her first new business call for Shine on the morning of her father's funeral.
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Whether the anger Rachel felt about her father’s death helped to launch Shine
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Why the launch of Shine represented no risk for Rachel, in her mind.
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How Shine, launched by Rachel, previously an account director at Fleishmanhillard, won the FA Premier League and Timberland accounts in its first year.
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Why pride is often the reason people don’t launch a new business.
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Why Rachel loves the “fire in the belly” approach of new businesses.
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Rachel talks about the growth of Shine in its early years.
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How Rachel has been involved in so many people’s start ups from John Doe, to Mischief, to Shine and Aduro.
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Why Mischief started out as a Shine conflict shop.
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I ask Rachel whether Shine would be a bigger business today if she hadn’t launched so many PR firms from it.
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Rachel identifies the attributes she believes PR entrepreneurs need.
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Rachel identifies the most common mistakes PR entrepreneurs make.
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How Rachel owns businesses outside PR that are bigger than all the PR businesses put together!
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How the Shine/The Academy merger came about.
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Whether Rachel shed a tear when the Shine brand disappeared
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